When dealing with diamonds we are often taught the 4 Cs of the business: Color, Cut, Clarity & Carat. While these four factors are important there is much more to diamonds than these 4 factors. How these factors are combined in one stone speak to the most important characteristic of diamonds: Performance. How the stone compares to another is something a newcomer can recognize with as little as 5 minutes of instruction. Lighting in jewelry stores is set up to give stones maximum eye appeal, however the real test is how that stone compares to another in any lighting. A colorless stone with a milky cloud in the center may show on a certificate that it is more valuable than a stone that is near colorless with a black carbon spot, but depending on how well these stones are cut and where the inclusions are located the less expensive stone may outperform its higher priced rival. At J. Austin we can give any customer the tools to better understand diamonds so they can make a decision independent of outside pressure. Come in and we can show you how.